Package selection support service - List of Manufacturers, Suppliers, Companies and Products

[Case Study on the Use of Emotional AI Analytics] Selection of Packages that Fit the Concept

An example of being able to use visually clear selection criteria!

We would like to introduce a case study utilizing "Emotional AI Analytics" in the selection of packaging at advertising agency A. The company faced a challenge where designers typically selected product packaging based on intuition, but ideally wanted to make selections based on evidence. By utilizing this tool, it became possible to choose packaging that conveys the desired emotions to consumers, backed by solid reasoning from multiple ideas. 【Case Overview】 ■Challenge - The product concept itself is "cheerfulness" and "fun," so they wanted to select packaging ideas that align with this concept. ■Solution - By using visually clear selection criteria, it became an effective persuasive tool during internal submissions. *For more details, please download the PDF or feel free to contact us.